evergreen cosmetics

logo, branding, & website

I started this project during my first year in the program. First, it was a logo design exercise: combining two images to create a new meaning. I mixed a book with a desert flower to symbolize a smarter beauty brand. That was the foundation for Evergreen Cosmetics.

I created a booklet of brand guidelines and a matching brochure that semester. and this year, I decided to extend the project into a website. Using the default template as a base, I created a custom WordPress theme and built a simple e-commerce site to correspond with the brand's aesthetic.